mtvU Dancists campaign

In trying to use every ounce of time on set, we shot this spot and several others during a break we had in between bands on our Ahead of the Curve Campaign.  We found many of the dancers through a PA on set who had connections to a local dance group.  Because most were professionally trained dancers, and we knew very little about modern dance at the time, we may have underused their talents… but maybe in a good way.