MTV’s – Hard Times of RJ Berger Campaign

MTV’s – Hard Times of RJ Berger Campaign

To promote MTV’s foray back into scripted comedy, we created a campaign referred to internally as “The Moment of Awe.”  The spot show’s the show’s lead character, RJ Berger, having his pants yanked down in front of the school and all the reactions from the cast in super slow motion.  We were so lucky to get the whole cast for the shoot.  It took a lot of prep to block it all out, and we shot during one 14-hr day.  If you prefer bigger size, here’s alarger Quicktime.  And here is the 30-sec version and the 45-sec version.  It was a really fun project, thank you everyone involved.  Enjoy all the project details below and for background and behind the scenes of the show visit the Hard Times home page.

Credits:
Director(s): Sniper Twins’s Barry Flanagan & Seyi Peter-Thomas
Producer: Caroline O’Hare
Production Supervisor: Christopher Daviau
Director of Photography: Chuck Ozeas
Production Designer: Dan Butts
Gaffer: Chris Conway
Key Grip: Jeff Beebe
Wardrobe: Nancea Ceo
Editor: Kim O’Donnell
Original Music composition [on 30sec & 45sec]: David Perlick-Molinari
Color Correct: Lenny Mastrandrea @ Nice Shoes
Visual Effects & Flame: Mark Szumski @ Click3x

Additional Shoot Info & Extra Material:
Initial pitch
First boards
Animatic
Bird’s eye view [made with army men.]
Script supervisor’s boards
Set Photos
Camera: Phantom 65
Lenses: Hawk V-Series Anamorphic

Awards:
Promax DBA – Gold
Creativity - Gold

Press:
People Magazine
Ads of The World
The Creative Brief
Advertolog